SMPS Sacramento | June Education Workshop

June 14, 2017
10:00 AM to 11:00 AM
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2600 Capitol Avenue #200
Sacramento, CA 95815


Budgeting and Monitoring Your Marketing Expenditures for the Best ROI!

Every aspect of business plays an important role in impacting the bottom line. This presentation will share some “return on investment” (ROI) tools and offer ways you can get more involved with the overall business performance of your firm. From developing an opportunity to submitting a proposal to an award of a contract, Marketing can serve as a key player in driving profitability.

What you’ll learn:
• Why ROI is important
• How to become a trusted advisor by helping guide decision-making
• Building agreement around tools that create team success
• Tools to tie opportunity costs to the big picture of profit
• Lead a team with metrics that inspire accountability

Speaker Biography:

Onallee Elsberry-Crabtree, Senior Marketing Manager, ESA
Onallee Elsberry-Crabtree has 13 years of experience in the A&E industry. With a background in organizational communications, her focus is on fostering connections between all components within an organization to create efficient best management practices. She believes in establishing positive marketing momentum through trusted partnerships, open communication, and implementable solutions.



 *SMPS allows cancellations up to 72 hours prior to the event by email. After that, the invoice becomes due and payable. No-shows will be billed. To cancel event registration, please email


$30.00 Member Ticket

$45.00 Non-Member Ticket


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