December 2017 Print

President's Message

As many of us do around this season, I’ve been reflecting on the past year as I try to simultaneously plan for the next one. It’s been fun to replay the good times of 2017 and exciting to look forward to some new experiences in 2018. As I mentioned at the beginning of my term, one of the Board’s goals for this year is to provide you with Exceptional Member Experiences that include unique and meaningful programs and events, as well as paths to engagement for members at all career levels. So I’m excited to be introducing some new Educational Programs for next year and releasing our ALL NEW Sponsorship Package and Calendar for 2018!

The All New 2018 Sponsorship Package and Monthly Programs & Education Calendar

As SMPS Sacramento grows and develops more valuable programming, educational events, and networking opportunities, we’ve decided to broaden our Sponsorship Package options. This new sponsorship package aligns more closely with our expanded offerings and increased benefits. The updated package includes a wider range of sponsorship options and benefits. We offer sponsors significant industry visibility and recognition as well as valuable networking opportunities, among other benefits. The new package also includes a look-ahead calendar for Programs and Education events in 2018. Now is your chance to sign up for your topic(s) of choice! See links below.

SMPS Sacramento 2018 Sponsorship Benefits Package

2018 Sponsorship Commitment Form 

New "Domain Masters" Educational Program

In our quest to create engaging learning situations that are industry-specific and that provide solid takeways, SMPS Sacramento has developed a new educational series for 2018 and beyond! Domain Masters will provide a framework for education through the lens of the SMPS Six Domains of Practice. Each educational event will focus on a topic that falls under one of the domains: Marketing Research; Marketing Planning; Client and Business Development; Proposals; Promotional Activity; and Management. The learning format will include expert information and advice, as well as interactive roundtable discussions, to foster collaboration and greater levels of engagement and growth at all career stages. We hope you’ll join us at one of our Domain Masters events this year!

Please click here to learn more about this exciting new chapter program and schedule.

2018 Marketing Mechanics Program

As AEC marketers, knowledge of design techniques and design software is imperative. Adobe InDesign and Photoshop are essential to the marketer's toolkit, but if you’re not using them day in and day out, you might need some help getting started, or at least a quick refresher. That's where SMPS Sacramento's Marketing Mechanics Program comes in! We've teamed up with New Horizons Training Center to develop a year-long program to provide certified training services on industry-specific InDesign and Photoshop tools to help kickstart your creativity, take advantage of ready-to-use templates, and provide instructions for commonly needed marketing materials. Now you can learn step-by-step while you create the deliverables you need.

Please click here to learn more about the 2018 Marketing Mechanics Program and schedule.

THANK YOU to our 2017 Sponsors!

I’d like to send a heartfelt THANK YOU  to all our 2017 Sponsors. Your ongoing support helps the Sacramento Chapter continue to thrive!  

Happy Holidays!

In the mad scramble to wrap up 2017, I’m hoping each of you has a chance to enjoy some downtime with family and friends and come back refreshed for a wonderful 2018. Wishing you the happiest of holidays!

Thank you for the opportunity to represent SMPS Sacramento!

Tracy Jenkins, CPSM
Tracy Jenkins, CPSM | SMPS Sacramento President 
Marketing Manager | IEC Corporation

Make the most of your SMPS membership by:
Attending chapter networking activities
Volunteering for one of our committees
Becoming a Certified Professional Services Marketer (CPSM).

Not currently a member? 
Learn more about joining SMPS today! 

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