March 2018 Print

President's Message

Strategic Planning – SMPS Sacramento Looks to the Future

At the beginning of this term, I vowed that, in addition to providing current value to our members, we would also be thinking long-term to ensure the continued success our chapter. In keeping with that promise, the chapter board is holding a strategy session in late April to create a 3-5 year strategic plan. This draft plan will help to prioritize short-term and long-term goals, develop a cohesive brand for our chapter, and ensure sustained chapter leadership.

Member Survey
To ensure we include YOUR input in the strategic plan, we will be sending out a member survey in the next two weeks to request feedback from all of you. Please be on the lookout for this survey and share your thoughts with us. This is YOUR chapter – our main goal is for SMPS to provide you with exceptional value, growth opportunities, meaningful member experiences, and lasting connections.

Volunteer Spotlight
As a volunteer-run organization, we truly rely on our team of leaders and volunteers to keep all our programming, communications, and member services running smoothly. Each month, we will now be featuring one of those volunteers on the home page of our website and via social media. Look for our first Volunteer Spotlight beginning in April and get to know your chapter leaders and volunteers!

Sponsor Spotlight
SMPS Sacramento is proud to celebrate the sponsors who make it possible for us to offer a higher level of programming and help our chapter continue to grow. Each month, we will also be recognizing one of our Industry Partner sponsors on the home page of our website and via social media. Be sure to visit our site in April to check out our first Sponsor Spotlight!

Did You Know?
After serving on chapter committees and at the chapter board level, I feel like I have a whole new appreciation for all the benefits my SMPS membership affords me. To pass some of those insights along, we are also adding a “Did You Know” segment to our bi-weekly Snapshot emails! So…Did you know…we have a Member Library where you can check out books, study materials, and webinars for free? Click here for more information.

If you have a question or a great tip you want to share with our members, please send it to me for the next “Did You Know” installment!

The All New 2018 Sponsorship Package and Monthly Programs & Education Calendar

As SMPS Sacramento grows and develops more valuable programming, educational events, and networking opportunities, we’ve decided to broaden our Sponsorship Package options. This new sponsorship package aligns more closely with our expanded offerings and increased benefits. The updated package includes a wider range of sponsorship options and benefits. We offer sponsors significant industry visibility and recognition as well as valuable networking opportunities, among other benefits. The new package also includes a look-ahead calendar for Programs and Education events in 2018. Now is your chance to sign up for your topic(s) of choice! See links below.

SMPS Sacramento 2018 Sponsorship Benefits Package

2018 Sponsorship Commitment Form 

New "Domain Masters" Educational Program

In our quest to create engaging learning situations that are industry-specific and that provide solid takeways, SMPS Sacramento has developed a new educational series for 2018 and beyond! Domain Masters will provide a framework for education through the lens of the SMPS Six Domains of Practice. Each educational event will focus on a topic that falls under one of the domains: Marketing Research; Marketing Planning; Client and Business Development; Proposals; Promotional Activity; and Management. The learning format will include expert information and advice, as well as interactive roundtable discussions, to foster collaboration and greater levels of engagement and growth at all career stages. We hope you’ll join us at one of our Domain Masters events this year!

Please click here to learn more about this exciting new chapter program and schedule.


Thank you for the opportunity to represent SMPS Sacramento!

Tracy Jenkins, CPSM
Tracy Jenkins, CPSM | SMPS Sacramento President 
Marketing Manager | IEC Corporation

Make the most of your SMPS membership by:
Attending chapter networking activities
Volunteering for one of our committees
Becoming a Certified Professional Services Marketer (CPSM).

Not currently a member? 
Learn more about joining SMPS today! 

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