Best Practices: How to Showcase Marketing Value

February 20, 2020
4:00 PM - 6:00 PM

ICF Consulting
980 9th Street, Suite 1200
Sacramento, CA

This February, join SMPS Sacramento for a panel discussion surrounding how to gain buy-in on your marketing department’s value, and your personal value.  Our guest speakers will review best practices to gain traction: what tools your department should have in your kit, and which data/metrics can help boost your credibility.

This session will be especially helpful for marketing coordinators and marketing managers who partner with firm leadership, and want to change the perception of their department – from being viewed as administrative support staff, to a professional services department.

 After speaking with our panel, we’re sure you’ll leave inspired! Know your Value.  

Registration for this event is expected to sell out, and will be capped at 30 attendees. Make sure to take advantage of early bird registration and securing your seat!

Note regarding venue: Please arrive on time,  as the building doors will lock at 5pm

About the Speakers:

Nikki McQuaid | Rincon Consultants | Director of Marketing
Recognized as one of the North Bay’s Forty Under 40, Nikki McQuaid is the Marketing Director for Rincon Consultants overseeing brand, marketing, developing winning proposals, communications, and public relations. With over 20 years’ experience, she started as a Construction Management Assistant and quickly understood she had a knack for business development and marketing. Nikki approaches her work with tenacity bringing a deep bench of experience, having led marketing teams for state and national geographies. She focuses on partnering with leadership to define and deliver company goals, and training both technical and marketing professionals on proven practices. Intentional work and implementation of her invaluable tool kit has led to market expansion for former employers such as GHD, Ygrene Energy Fund, and of course, in her current position, Rincon Consultants.


Brigette Thomas| ICF | Business Development Director
Brigette Thomas is the Business Development Director for ICF’s Environment & Planning practice and as such oversees a $140M-sales goal. She began her 23-year career as a civil and environmental engineer but quickly realized that her passion was in business development and marketing. Her broad experience includes building business development centric cultures in small and large firms, elevating companywide teams of marketing and BD professionals, increasing market share as a market leader, doing direct sales to clients in almost every market in the industry, and leading strategy on multimillion-dollar opportunities.


Katie Gunderman | GHD
Katie has worked in the A/E consulting industry for more than 10 years. Katie is focused on the growth of GHD's West Region by managing 15 Proposal Leaders (Marketing Coordinators), overall proposal development process, training and implementation, and providing leadership to her colleagues in technical, PM, and Principal roles. She manages and drives capture/action plan development, and proposal process (standard and expectations), and oversees and validates the win strategy for our top pursuits. Katie’s team works in 5 markets for private, local, state and federal government clients. Katie brings the perspective of a marketing manager as well as demonstrated success being recognized for her contributions and promoted into her position in 2018 by way of a competitive process. process.


Liz Lewin - Moderator | Mark Thomas | SMPS Education Committee Chair
With a deep-rooted passion for design and human connection, you can find Liz at the intersection of these worlds, usually with a coffee in-hand. She brings more than 6 years of experience working in the AEC industry, and is the current Chair of SMPS Sacramento’s Education Committee. Liz has a keen eye for details and is skilled in the collaboration of creative ideas and strategy planning. She is a strong advocate for continued learning opportunities, and is invariably in search of the next exciting project to sink her teeth into. 





$55.00 Non-Member Ticket
$45.00 Earlybird rate before February 5

$45.00 Member Ticket
$35.00 Earlybird rate before February 5