SMPS Sacramento Newsletter - August 2026 
President's Message
As many of us know from our own personal experience, most AEC marketers entered the industry from another background or college major. Luckily, SMPS provides resources and continuing education opportunities at both the national and chapter level to help our marketers stay at the forefront of marketing for the AEC industry.
One such resource is Amplify, a conference for marketers, business developers, and firm leaders in the AEC industry. Last month, some of SMPS Sacramento’s chapter members represented our chapter at this annual event, where they learned from the AEC industry’s boldest minds. At the event, the SMPS Foundation released another valuable resource: its 2027 Emerging Trends Report. This report highlights the key marketing and business shifts shaping the future, strategies being adopted by AEC firms, and insights to help guide leadership and marketing decisions. This is a must-read report for SMPS marketers, business developers, strategists, and firm leaders. Fortunately, SMPS Sacramento has purchased this report for our members, and it can be downloaded from the Marketing Resource Center page (member login required to access). Please download this report, take the time to read it, and provide key insights from this report to your firm’s leaders.
Another big resource available to SMPS Members is the Certified Professional Services Marketing (CPSM) certification. CPSM is a voluntary certification designed to elevate the professional standards in AEC marketing and influence the future of this vital field. It serves as a mark of distinction for professional service marketers and business developers, raising their standing with employers, peers, and the public. The study material and SMPS Body of Knowledge necessary for the certification are referred to as MARKENDIUM and act as a mini college course in AEC marketing. All SMPS Pacific Region Chapters have joined forces to host a dynamic (and virtual) CPSM study program. This study group offers participants the opportunity to interact with peers and facilitators from across the West, learning from some of the region’s most accomplished marketing professionals. For those considering pursuing their CPSM certification, please note the 2026 Fall Cohort Study Group kicks off September 5th.
Whether you’re looking to sharpen your skills, expand your perspective, or take the next step in your professional development, SMPS offers resources to support you throughout your AEC marketing career. Take advantage of these opportunities to keep learning, stay connected, and bring new knowledge and ideas back to your firm.
SMPS Sacramento members representing at Amplify last month in Las Vegas.
Sincerely,
[email protected]
(916) 548.2682
Upcoming Events
Mark your calendars! Meet the Client Roundtable Program, Fall 2026 (Date TBD)
Get ready to connect with clients from across the Sacramento region at SMPS Sacramento’s Meet the Client Roundtable! This fast-paced, “speed-dating” style event will give AEC professionals the opportunity to engage directly with multiple client representatives in small-group conversations about upcoming project pipelines, industry trends, funding priorities, and what they’re looking for from their AEC partners.
Stay tuned for the date, client lineup, and registration details!
Welcome New Members!
Welcome to our new members!
Reagan Binder - Crawford & Associates
Ajah Hassan - WRA
Celebrating Our People
Every year of membership represents dedication to the SMPS mission and our incredible Sacramento community. Congratulations to our members celebrating anniversaries in August, we appreciate you and everything you bring to the chapter.
Thank you to everyone who has joined our community! We’re excited to connect with you at upcoming events and encourage you to get involved!
Career Opportunities
Looking for a new opportunity? Check out these open positions:
Proposal Manager, Geographic Sales Operations, Jacobs
Public Relations Agency AEC Account Coordinator, Studio PR
Marketing Coordinator, Wood Rodgers
Public Relations Agency Account Associate, Studio PR
Marketing and Proposal Coordinator, Landmark Construction
Volunteer Opportunities
SMPS Call for Volunteers
Find your place to shine as an SMPS Sacramento volunteer!
Volunteering on a committee will build your network, promote your firm, and develop your leadership skills while helping SMPS Sacramento provide the education, programming, and special events you have experienced as a member. Learn more about the committees at the link below and contact any committee chairs, committee members, or Andy Larson for more information or to volunteer.
Community News
The SMPS Research Subcommittee is currently conducting a People and Culture Survey and they would greatly appreciate our input. Here’s the link to the survey: People and Culture Survey 2026.
It takes approximately 15 minutes to complete, and it will help identify trends, highlight opportunities to strengthen engagement and retention, and provide leaders with insights to better support their people.
SMPS Sacramento is excited to share that the Women in Construction 2026 Conference is coming to Downtown Sacramento!
📅 September 9–10, 2026
📍 SAFE Credit Union Convention Center, Downtown Sacramento
The purpose of this conference is to drive the change needed across our industries to build a more equitable and inclusive workforce in the built environment.
This event is proudly hosted in partnership by SMPS Sacramento, SRBX, and CIEF, uniting leaders and advocates across the built environment to create a more equitable and inclusive workforce.
If you’re passionate about inclusion, leadership, and the future of our industry, you won’t want to miss it.
Tickets are available at www.wiccalifornia.com
New log-in experience
Over the summer, SMPS HQ transitioned to a new log-in experience. If you have an account with SMPS HQ, an email was on June 16 with instructions. Didn’t receive the email on June 16? Please reach out to [email protected].
New Online Experience - SMPS Website
Check out the SMPS Store here.
