Certified Professional Services Marketer
WHAT IS CPSM?
CPSM, Certified Professional Services Marketer, is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. It serves as a mark of distinction for professional service marketers and business developers, raising their standing with employers, peers, and the public.
Value of Being a CPSM
Working in an environment where education and credentials are so valued, it is important to gain the respect of the clients we serve every day. Attaining your CPSM will give you the opportunity to challenge your knowledge of service marketing and improve in areas you are not familiar with.
What Are the Six Domains of Practice?
The Society for Marketing Professional Services (SMPS) is the only marketing association offering AEC professionals the network, knowledge, and training to build business. Working with the Professional Testing Corporation, SMPS analyzed the practice of professional services marketing to articulate and confirm the body of knowledge and skills most critical to competency. The resulting knowledge areas and skill sets are classified under the Six Domains of Practice for Professional Services Marketing.
- DOMAIN 1: Marketing Research
- DOMAIN 2: Marketing Planning
- DOMAIN 3: Client and Business Development
- DOMAIN 4: Proposals
- DOMAIN 5: Promotional Activity
-
DOMAIN 6: Management
CPSM Study Group
All SMPS Pacific Region Chapters have joined forces to host a dynamic Certified Professional Services Marketer (CPSM) study program. Participants will interact with peers and facilitators from across the West, learning from some of the region’s most accomplished marketing professionals. For more information about how to get help with preparation for your CPSM Journey, visit our website or contact our CPSM Study Coordinators by contacting [email protected].
