Domains of Practice

Are you familiar with the Domains of Practice? They’re a research-based tool that identifies the knowledge and skills necessary for you and me to succeed in our career. Recently (ok, it was a year ago…but that’s “recent” isn’t it?), SMPS analyzed the practice of professional services marketing to confirm the knowledge areas and skill sets most critical to the profession. As a result, the six Domains of Practice for Professional Services Marketing were updated and outlined in a working document. The Domains of Practice can be used in several ways to help advance your career and build business, including:

  • Planning for career advancement (yours or your staff’s) by reviewing the knowledge areas and skill sets in the six domains.

  • Determining where to expand or strengthen your marketing and business development efforts by auditing your programs.

The Domains of Practice for Professional Services Marketing is available on the SMPS National web site under Certification, and can be downloaded as a pdf. Check it out!

Dawn Greco, Society Liaison

2016 SMPS Pacific Regional Conference

The 2016 SMPS Pacific Regional Conference will be held February 10-12, 2016 at the Hyatt Regency Indian Wells Resort and Spa in Palm Springs. This year, 10 SMPS Chapters will come together and spend three dynamic days of networking, learning, and developing relationships with industry partners. The Conference has previously attracted over 300 marketers, business developers and firm principals from A/E/C firms.

Conference registration will open in October 2015 but don’t wait, make your room reservation today!

Heat Wave PRC 2016


SMPS Build Business 2016: SYNTHESIS

SMPS Build Business 2016: Synthesis will bring together A|E|C clients, content experts, principals, business developers, and marketers to historic Philadelphia, PA, from August 10–12, 2016 to learn from and challenge one another to think differently about business. As a participant, you will experience your choice of never-before-seen breakout sessions, provocative keynote speakers, and plenty of networking to make priceless business contacts.
Build Business 2016 will celebrate the power to IGNITE, INNOVATE and EXECUTE—through an integration of ideas to create SYNTHESIS.

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