Articles

Tracy Jenkins

When did you first join SMPS, and how long have you been a member?
I joined SMPS in 2013, and I’ve been a proud member for 12 years now.

What was your role when you first joined, and what is your current role?
When I first joined, I was a Senior Consultant. Now, I serve as the Business Development & Marketing Manager.

Let’s take a step back in time—what were you doing in 1984?
I was living the simple life—riding my bike, drinking from a garden hose, building cool forts in the trees, devouring every book I could get my hands on, and having sleepovers with my girlfriends.

What was your favorite 80s fashion trend?
I loved jean shorts, jelly sandals, scrunchies, leggings, big hair, neon everything, and, of course, tops and jackets with large shoulder pads!

And what about your go-to 80s hairstyle?
I rocked a totally permed look with banana clips.

Did you have a signature 80s dance move?
Absolutely—the Cabbage Patch!

Who was your favorite band from the 80s?
The Bangles.

What about your most memorable 80s concert?
Rob Base & DJ E-Z Rock—such a fun experience!

How did you get started in AEC marketing?
After college, I jumped into a Public Relations role, where I had to send media pitches by fax and phone—it was a painful process! Email was barely even a thing. At the same time, I worked as a hostess at a local nightclub. In 2000, a regular at the club recruited me to interview at an engineering firm to help start their marketing department. That opportunity introduced me to a whole new world—cue the Disney music!

What technological or software advancement has had the most impact on your career?
Right now, it's the advancements in CRM systems, but AI is making a big entrance!

What has been your favorite industry change?
Seeing the proven impact of marketing and business development get the recognition it deserves—now we have a well-earned seat in the C-Suite.

And what about your least favorite industry change?
The “Do More with Less” mentality. While we have incredible tools at our disposal, it often feels like we’re drinking from a fire hose, with expectations continuously rising.

What was your firm up to in 1984? Any major milestones?
Back then, our firm wasn’t even an idea yet!

When did your firm open its Sacramento office?
In 2003.

What is your favorite SMPS memory?
Co-hosting PRC Sacramento with Lesley Cocores—finally—after the pandemic. It was such a huge relief and an amazing experience.

What was your presidency like?
It felt like a whirlwind at the time! But I remember feeling a deep sense of support from our chapter and immense gratitude for the lifelong friendships and learning experiences. Attending PLS (now CLS) was also an unforgettable experience.

Were there any programs or educational events that stood out to you?
PRC Sacramento, hands down! I was so proud to host it in our hometown. PRC Napa, during my presidency, also holds some great memories.

What’s the biggest lesson you’ve learned or the best piece of advice you’d share?
People will remember how you made them feel far longer than they’ll remember your proposal cover. We’re all busy and stretched thin, but everyone still craves genuine connection. Be a connector.

What do you love most about SMPS?
SMPS has provided me with the education to grow in my career and the relationships to grow as a person.

Anything else you’d like to share about the Sacramento region, SMPS, or the AEC industry?
I’m truly inspired by our current leadership and excited to see what’s next!