New 2018 Events!

New “Domain Masters” Educational Program

In our quest to create engaging learning situations that are industry-specific and that provide solid takeways, SMPS Sacramento has developed a new educational series for 2018 and beyond!

Domain Masters will provide a framework for education through the lens of the SMPS Six Domains of Practice. Each educational event will focus on a topic that falls under one of the domains: Marketing Research; Marketing Planning; Client and Business Development; Proposals; Promotional Activity; and Management.

The learning format will include expert information and advice, as well as interactive roundtable discussions, to foster collaboration and greater levels of engagement and growth at all career stages. We hope you’ll join us at one of our Domain Masters events this year!

Please click here to learn more about this exciting new chapter program and schedule.

All New 2018 Marketing Mechanics Program

As AEC marketers, knowledge of design techniques and design software is imperative. Adobe InDesign and Photoshop are essential to the marketer's toolkit, but if you’re not using them day in and day out, you might need some help getting started, or at least a quick refresher. That's where SMPS Sacramento's Marketing Mechanics Program comes in!

We've teamed up with New Horizons Training Center to develop a year-long program to provide certified training services on industry-specific InDesign and Photoshop tools to help kickstart your creativity, take advantage of ready-to-use templates,and provide instructions for commonly needed marketing materials. Now you can learn step-by-step while you create the deliverables you need.

Please click here to learn more about the 2018 Marketing Mechanics Program and schedule.